1. Client Overview
Acmeview Interior Solutions Pvt. Ltd. is a B2B modular interior and fit-out company catering to corporate and residential projects. Prior to SEO support from We Digital Creatives, their website faced organic traffic stagnation, DA fluctuations, and minimal keyword traction.
2. Initial Challenges
- Domain Authority declined from 17 (Apr) to 9 (Jun)
- Average Position dropped from 20.6 → 27.9 across 6 months
- Engagement Rate fell below 67% mid-campaign
- CTR dropped as low as 1.1% in Aug 2024
- Target commercial keywords lacked visibility
3. Strategy
The We Digital Creatives team applied a multi-layered SEO strategy:
- Commercial and geo-intent keyword mapping
- Page speed, sitemap, and mobile optimization
- On-page SEO with targeted meta/header improvements
- Link-building via architecture blogs and industry portals
- Content optimization of portfolio and project pages
4. Execution Timeline (May – Sept 2024)
- May: DA = 15, Clicks: 93, Avg. Position: 21.8
- Jun: DA = 9, CTR dips, Sessions fall to 120
- Jul: CTR improves to 1.8%, DA rebounds to 13
- Aug: DA = 14, CTR drops to 1.1%, sessions 103
- Sept: DA = 15, Engagement rate improves to 69.16%
5. Performance Highlights
Keyword Ranking Heatmap
Most commercial keywords showed double-digit ranking improvements over 5 months.
Domain Authority Trend
DA dropped sharply in Q2 but recovered by September through off-page strategy efforts.
🚀 Organic Metrics Snapshot
- Organic Sessions: 167 (Apr) → 107 (Sept)
- CTR: 1.6% (Apr) → 1.2% (Sept), peaking at 1.8% in July
- Avg. Position: 20.6 (Apr) → 27.9 (Sept)
- Engagement Rate: 73.65% (Apr) → 69.16% (Sept)
6. Tools Used
Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Ubersuggest
7. Results & ROI
– +10 to +12 position gains across 3 key commercial terms
– DA restored to pre-campaign benchmark (15)
– Recovered and stabilized CTR and engagement metrics post-June
– Increased keyword coverage in regional and vendor directories
8. Conclusion & Learnings
Wedigitalcreatives successfully reversed negative SEO trends for Acmeview by deploying focused keyword strategies, technical audits, and niche backlink campaigns. Despite mid-phase drops, by September, the campaign had delivered consistent improvements in visibility and user quality.
