Two countries. Two search markets. One SEO strategy that tripled sessions and got 12 of 17 target keywords onto Page 1.
| CLIENT
M-10 Uniforms, India & Dubai |
INDUSTRY
Premium Uniform Manufacturer — Corporate, Hospitality, Industrial |
SERVICE
Full-Spectrum SEO — Geo-Targeted, Technical & Authority Building |
DURATION
Sep 2024 – Mar 2025 |
3×Organic Sessions 91 → 279 in 6 months |
+221%Organic Users 74 → 238 |
8→13Domain Authority +62.5% improvement |
27→16Avg. Keyword Position significant jump |
| The Situation: A Strong Product, Two Strong Markets — and a Website That Wasn’t Ranking in Either. |
M-10 Uniforms manufactures premium corporate, hospitality, and industrial uniforms and sells across India and the UAE. In both markets, the buying process for corporate uniform contracts starts with a Google search — a procurement officer or HR manager looking for ‘corporate uniform supplier’ or ‘hotel staff uniform manufacturer India.’
When M-10 came to us, they had a domain authority of 8 and their website was sitting on Page 3 or lower for almost every commercial keyword that mattered. Organic sessions were just 91 per month. CTR was 1.8%. They were invisible in precisely the searches that their best clients were making.
The complexity here was that India and Dubai are not the same market. The keywords are different. The competitor landscape is different. The backlink sources that carry weight are different. Most agencies would have run a single SEO strategy and hoped it covered both. We ran two.
| Ranking well in Mumbai does not help you rank in Dubai. They are different search markets with different buyer behaviours and different competitor sets. We built two strategies and ran them in parallel. |
▌ The Problem We Were Hired to Solve
| ⚠ The Problem
• Domain authority of just 8 — weak across both markets • No geo-intent SEO — missing India-specific AND UAE-specific keyword demand • Average position of 27.7 — effectively not visible for any commercial term • Only 5 of 17 tracked keywords on Page 1 • CTR of 1.8% — impressions existing but clicks not converting • No UAE backlink profile — zero authority signals for Dubai searches |
✦ What We Did
• Separate keyword maps for Indian and Dubai search intent — different categories, terminologies, and buyer language • On-page overhaul: metadata, structured data, FAQ schema, internal linking depth • Technical fixes: Core Web Vitals, sitemap, mobile performance, crawl efficiency • India backlink campaign: manufacturing portals, B2B directories, industry publications • UAE backlink campaign: Dubai business directories, hospitality trade portals, Gulf region publications • Service page rewrites for relevance and keyword depth across all product categories |
✓ Results
• Organic sessions tripled — from 91 to 279 in six months • Organic users up 221% — from 74 to 238 • Domain authority improved from 8 to 13 • Average position improved from 27.7 to 16 — moved from invisible to competitive • CTR improved from 1.8% to 6% — the same impressions now converting far more clicks • 12 of 17 tracked keywords now on Page 1 |
▌ What We Actually Solved — The Real Story
The core problem was invisible potential. M-10 was receiving some Google impressions — people were seeing them in results — but not clicking through because the positions were too low and the titles didn’t compel action. The 1.8% CTR with a 27.7 average position is textbook ‘technically indexed, practically invisible.’
Moving the average position from 27.7 to 16 was significant — at position 16, you are on Page 2, competitive. At position 27, you are on Page 3, buried. But the CTR improvement from 1.8% to 6% showed that the title and description rewrites were converting the impressions that did exist into actual visitors.
The Dubai parallel strategy paid off in Month 4 and 5, when UAE-targeted keywords started ranking independently of the India campaign. This proved the geo-targeting approach was right — the two markets needed distinct treatment.
| ✦ | EEAT SIGNAL — Expertise & Trust
All performance figures are drawn directly from Google Search Console data, cross-referenced monthly with third-party rank trackers. We Digital Creatives has executed multi-geo SEO campaigns across India, UAE, and European markets — bringing genuine expertise to multi-location search strategy. |
▌ The Outcome
In six months, M-10 Uniforms went from a DA-8 site averaging 91 sessions per month to a DA-13 site averaging 279 monthly sessions, with 12 of 17 commercial keywords on Page 1 and a CTR that tripled. Both the India and Dubai markets are now returning independent organic traffic — compounding monthly without additional ad spend.
| Ready to Grow Your Business?
We Digital Creatives has worked with brands across India, Germany, Kenya, Dubai, and beyond. SEO · Google Ads · Social Media · Website Development · Content info@wedigitalcreatives.com | +91 89282 17926 | wedigitalcreatives.com “We Create Brands That Grow.” |
