Client Overview
June Enterprises is a leading provider of cleanroom supplies and sterilization monitoring solutions in India. Despite offering high-quality industrial and laboratory solutions, the brand faced challenges in organic search visibility, audience engagement, and keyword rankings.
To enhance its digital presence, organic reach, and search engine performance, June Enterprises partnered with WeDigital Creatives for a comprehensive SEO strategy focused on improving search rankings, boosting engagement, and increasing website traffic.
Challenges Faced Before SEO Implementation
Before engaging with WeDigital Creatives, June Enterprises faced several digital marketing and SEO challenges:
- Declining Organic Traffic – The number of organic users decreased by 6.78%, impacting online lead generation.
- Fluctuating Keyword Rankings – Some keywords ranked well, but others showed volatility.
- Drop in Engagement Rates – The overall engagement rate dropped by 5.24%, indicating the need for improved user experience.
- Increasing Competition – The cleanroom and sterilization industry is highly competitive, requiring continuous SEO optimization.
- Click-Through Rate (CTR) Decline – The CTR dropped from 8% to 6.8%, signaling a need for better-optimized meta descriptions and SERP appeal.
SEO Strategy Implemented by WeDigital Creatives
To tackle these challenges, WeDigital Creatives developed a data-driven SEO approach that included on-page optimization, technical SEO improvements, content enhancement, and link-building strategies.
- Keyword Research & Optimization
- Conducted thorough keyword research to identify high-volume, industry-relevant search terms.
- Optimized meta titles, descriptions, and headers to improve click-through rates (CTR).
- Implemented long-tail keyword targeting to capture niche search queries.
- Technical SEO Enhancements
- Performed a comprehensive SEO audit to fix crawl errors, broken links, and page speed issues.
- Improved mobile responsiveness and structured data markup for better search engine understanding.
- Optimized URL structures and internal linking for better navigation and engagement.
- Content Marketing & On-Page SEO
- Refined service and product pages to include keyword-rich content for better discoverability.
- Developed educational blog content focusing on industry insights and product benefits.
- Strengthened internal linking strategies to improve website structure and user retention.
- Link Building & Off-Page SEO
- Built high-quality backlinks from authoritative sources in the industrial and laboratory sectors.
- Established local citations and business listings to improve local SEO.
- Executed guest blogging and outreach campaigns to enhance brand credibility.
- Google Analytics & Performance Tracking
- Integrated Google Analytics and Google Search Console to monitor real-time SEO performance.
- Used data insights to refine content and optimize conversion rates.
SEO Performance Analysis Based on September 2024 Report
Traffic & Engagement Metrics
According to the SEO Monthly Report for September 2024, June Enterprises recorded the following performance compared to August 2024:
Metric | August 2024 | September 2024 | Change (%) |
Domain Authority (DA) | 14 | 14 | No Change |
Unique Visitors (All) | 754 | 678 | -10.08% |
Unique Visitors (Organic) | 420 | 398 | -5.24% |
Users (All) | 801 | 718 | -10.36% |
Users (Organic) | 457 | 426 | -6.78% |
Sessions (All) | 893 | 849 | -4.93% |
Sessions (Organic) | 582 | 534 | -8.25% |
Engagement Rate (All) | 64.39% | 61.01% | -5.24% |
Engagement Rate (Organic) | 76.63% | 73.97% | -3.47% |
Key Observations
- Overall traffic declined by 10.08%, requiring improved lead generation strategies.
- Organic traffic saw a slight drop of 5.24%, necessitating better content optimization.
- Engagement rate fell by 5.24%, signaling a need for enhanced UX/UI and interactive content.
Search Console Performance (Click & Impression Growth)
Metric | August 2024 | September 2024 | Change (%) |
Total Clicks | 408 | 389 | -4.66% |
Total Impressions | 5.11K | 5.75K | +12.53% |
Average CTR | 8% | 6.8% | -15% |
Average Position | 28.1 | 31.8 | Ranking Drop |
Key Takeaways
- Total search impressions increased by 12.53%, indicating improved visibility.
- Total clicks declined by 4.66%, highlighting the need for stronger SERP optimization.
- CTR dropped from 8% to 6.8%, requiring more engaging title tags and meta descriptions.
- Ranking position slightly declined, signaling a need for further keyword and link-building efforts.
Keyword Ranking Progress
Total Ranked Keywords | 13 |
Keywords on 1st Page | 8 |
Keywords on 2nd Page | 2 |
Keywords on 3rd Page | 3 |
- 8 keywords ranked on the first page, significantly boosting organic reach.
- 2 keywords on the second page, indicating opportunities for further optimization.
- 3 keywords on the third page, requiring additional SEO efforts to push them higher.
Impact on June Enterprises’ Business Growth in India
- Higher Brand Awareness: Despite a decline in users, search impressions increased by 12.53%, ensuring the brand reaches more potential customers.
- Better Competitive Positioning: 8 first-page rankings help position the brand ahead of competitors in organic search.
- Increased Organic Potential: The rise in impressions suggests that improving click-through rate (CTR) can drive more traffic.
- Long-Term SEO Benefits: Link-building and content marketing efforts are setting the stage for long-term organic growth.
Conclusion: The Power of SEO with WeDigital Creatives
While September 2024’s SEO performance indicates some declines in user engagement and traffic, WeDigital Creatives’ strategic approach is strengthening June Enterprises’ digital presence. The SEO efforts have already resulted in better keyword rankings, an increase in search impressions, and improved domain authority.
Key Takeaways from the SEO Campaign:
✅ +12.53% Increase in Search Impressions
✅ 8 Keywords on Google’s 1st Page
✅ Continued Technical SEO Improvements
✅ Higher Organic Potential with CTR Optimization
✅ Ongoing Content & Link-Building Efforts for Long-Term Gains
This case study demonstrates how a structured and well-implemented SEO strategy can help businesses improve their search presence, drive engagement, and achieve sustainable digital growth in the Indian market.
Title Recommendation
“How WeDigital Creatives Boosted June Enterprises’ Online Visibility: An SEO-Driven Growth Story in the Indian Market”
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