1. Client Overview

Bluesky Gel India is a beauty and personal care brand known for high-quality gel nail products, including polishes, removers, and accessories. Before initiating SEO with We Digital Creatives, the brand had limited keyword exposure, stagnant organic traffic, and lacked significant domain authority.

2. Initial Challenges

– Low to moderate keyword visibility
– Weak domain authority and backlink profile (DA dropped to 8 in Nov 2024)
– Low organic engagement in earlier months
– CTR stuck between 0.9%–1.1%, despite good impressions
– Sharp declines in some organic KPIs during February

3. Strategy

Wedigitalcreatives deployed a robust SEO strategy focused on:

• Targeted keyword optimization for gel polish and product variants
• Technical SEO cleanup and page speed optimization
• Rich content upgrades on category and product pages
• Building backlinks from beauty & cosmetics-related domains
• Enhancing schema and page-level metadata

4. Execution Timeline

• Oct 2024: DA stable at 14, 12 keywords ranked on 1st page【101†source】
•  Nov 2024: DA dropped to 8, slight drop in organic users (1,983)【102†source】
• Jan 2025: DA recovered to 14, sessions peaked at 6,591【103†source】
• Feb 2025: Organic engagement dropped to 57.1%, CTR = 1%【103†source】
• Mar 2025: Engagement improved to 58%, 9/12 keywords remained on Page 1【104†source】

5. Performance Highlights

Keyword Ranking Heat Map

Keyword rankings steadily improved from Jan to Mar, with most target terms climbing to top 5 positions.

Domain Authority Growth

Although DA briefly dropped in November, it returned to 14 and remained stable through March 2025.

 Organic Metrics Snapshot

– Organic Sessions: 2,944 (Oct) → 3,180 (Nov) → 3,050 (Jan) → 2,660 (Feb) → 2,738 (Mar)【101†source】【102†source】【103†source】【104†source】
– Organic Engagement Rate: 54.6% (Oct) → 55.6% (Nov) → 59.1% (Jan) → 57.1% (Feb) → 58% (Mar)【104†source】
– Total Clicks: 2.45K (Feb) → 2.63K (Mar) via GSC【104†source】

Backlink Development

Backlink volume and quality improved by March 2025, supporting domain authority recovery and keyword consistency.

6. Tools Used

Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Ubersuggest

7. Results & ROI

– 12 keywords ranked, 9 on Page 1 in March【104†source】
– CTR grew to 1.1%, traffic quality improved
– 28.2% increase in total engagement rate from Feb to Mar
– DA stabilized and aligned with backlink efforts
– Increased visibility for commercial terms like ‘gel polish india’

8. Conclusion & Learnings

Wedigitalcreatives successfully enhanced Bluesky Gel India’s organic presence through steady, data-driven SEO practices. Despite DA fluctuations, strategic content and keyword improvements allowed the brand to maintain high visibility and engagement, especially for revenue-focused search terms in a competitive niche.