Great ghee, great paneer, zero online visibility. We changed that with a focused, ethical SEO strategy in 90 days.
| CLIENT
Bhajanlal Dairy Farm, India |
INDUSTRY
Heritage Dairy & Mithai Brand |
SERVICE
Local SEO, Technical Clean-Up & Authority Building |
DURATION
Jan – Mar 2025 |
+150%Domain Authority jumped from 6 to 15 |
100+Active Backlinks up from 42 |
9+Page-1 Keywords up from just 3 |
20.6KMonthly Impressions up from 17.1K |
| The Situation: Decades of Trust Offline. Non-Existent Online. |
Bhajanlal Dairy Farm has a story that deserves to be found. A heritage brand, traditional processes, loyal customers who have been buying their products for years. The problem? If you searched ‘buy fresh paneer near me’ or ‘ghee online delivery’ on Google, Bhajanlal did not appear.
With a domain authority of just 6 — among the lowest scores a functioning website can have — the brand was invisible to search engines and invisible to the growing wave of consumers who now buy dairy products online. Only 3 keywords were on Page 1. Most product pages were not indexed correctly. There was no schema, no local SEO presence, and the backlink profile was almost non-existent.
This is a pattern we see often with heritage brands: excellent offline reputation, completely untapped online potential. The opportunity was significant. The gap to close was clear.
| A brand with 30 years of customer trust and a domain authority of 6 is leaving an enormous amount of business on the table. Someone is searching for exactly what they sell — and finding someone else. |
▌ The Problem We Were Hired to Solve
| ⚠ The Problem
• Domain authority of just 6 — near-invisible to Google’s trust ranking • Only 3 keywords on Page 1 — minimal organic discoverability • No schema markup — Google couldn’t properly understand the site’s content • Crawl errors and indexing inconsistencies across product pages • No local SEO presence — invisible on Google Maps for dairy searches • 42 backlinks — almost all low-quality and non-niche-relevant |
✦ What We Did
• Keyword research targeting: buy ghee online, fresh paneer near me, traditional mithai delivery, dairy products India • Technical overhaul: crawl error fixes, schema markup for products and organisation, sitemap, site speed improvements • Local intent landing pages built for high-value dairy product categories • Product descriptions and page titles rewritten for search intent and readability • Targeted backlinks from food & agriculture blogs, recipe portals, and local business directories • Google Business Profile optimised for dairy and mithai searches |
✓ Results
• DA jumped from 6 to 15 — a 150% increase in a single quarter • Backlinks grew from 42 to 100+ active, niche-relevant links • Page-1 keywords increased from 3 to 9+ — tripled the visibility footprint • Organic clicks grew from 1.53K to 1.85K • Monthly impressions rose from 17.1K to 20.6K • Engagement rate improved from 71.2% to 74.97% — higher-intent visitors arriving |
▌ What We Actually Solved — The Real Story
The 150% DA improvement sounds like a big number. What it actually means in practice: Google started trusting Bhajanlal’s website. Before our work, a search for ‘buy ghee online’ would return results from competitors that Google trusted more, even if Bhajanlal’s product was equally good or better.
Trust in SEO is built through two things: technical credibility (does your site work properly?) and external authority (do other credible sites link to you?). Bhajanlal had neither in meaningful quantity. We fixed the technical side first — schema, indexing, speed, structure — then built authority through relevant backlinks from food, recipe, and agriculture publications.
The result was a site that Google could read clearly, understand correctly, and trust enough to show to users who were actively looking to buy dairy products. That is a DA of 15. That is 9+ keywords on Page 1. That is a 150% improvement in a single quarter.
| ✦ | EEAT SIGNAL — Expertise & Trust
Every backlink we secured was from food, agriculture, recipe, and health-relevant domains. No private blog networks, no link farms, no grey-hat tactics. Authority was built the right way — which is why the gains were immediate and have held. All data is drawn from Google Search Console and third-party DA tracking tools. |
▌ The Outcome
In one quarter, Bhajanlal Dairy Farm went from a DA-6 ghost on Google to a visible, trust-worthy brand with 9+ Page-1 keywords and 100+ active quality backlinks. The brand that spent decades building trust with local customers now has the digital infrastructure to extend that trust to online buyers across India — and keep earning it, month after month.
| Ready to Grow Your Business?
We Digital Creatives has worked with brands across India, Germany, Kenya, Dubai, and beyond. SEO · Google Ads · Social Media · Website Development · Content info@wedigitalcreatives.com | +91 89282 17926 | wedigitalcreatives.com “We Create Brands That Grow.” |
