Client Overview
Nete.in is a sustainable fashion e-commerce brand offering ethically-made apparel. Prior to SEO engagement, Nete’s digital visibility was moderate, with inconsistent organic traffic and a relatively stagnant keyword footprint. Their reliance on paid channels limited organic growth, necessitating a robust and structured SEO strategy.
Initial Challenges
Before We Digital Creatives began their SEO transformation journey, Nete.in faced several issues:
- Low domain authority (DA: 19 in August 2024)
- Over-reliance on paid social traffic
- Suboptimal organic keyword rankings
- Limited backlink profile
- Inconsistent engagement rates
Strategy
Keyword Research & Gap Analysis
Wedigitalcreatives conducted in-depth keyword audits to identify high-volume, low-competition terms, benchmark against competitors, and align keywords with user intent.
On-Page & Off-Page SEO Efforts
On-page optimization included metadata updates and structure improvements. Off-page work focused on acquiring quality backlinks from relevant domains in fashion and lifestyle.
Technical SEO Optimizations
Efforts were made to enhance site speed, mobile responsiveness, and fix indexing issues to support long-term SEO health.
Content Strategy & Updates
The team implemented a content calendar, revamped product pages, and published SEO-friendly blogs focused on sustainable fashion.
Execution Timeline
- Aug 2024: Baseline audit, DA: 20, minor keyword gains
- Sep–Oct 2024: On-page & technical fixes, organic sessions stabilized
- Nov 2024: Backlink campaigns begin, keyword expansion
- Dec 2024: Blog refresh, impressions increase, DA: 21
- Jan 2025: Sharp increase in traffic and keyword rankings
- Feb 2025: Engagement rate dips, slight traffic drop, DA: 22
- Mar 2025: Recovery begins, 12 keywords on Page 1
Performance Metrics
Organic Traffic Trends
The chart above shows monthly trends for organic users and sessions.
Engagement Rate Over Time
Engagement rate was strongest in Sep 2024 and declined during the SEO recovery phase.
Keyword Ranking Improvements
By March 2025, 18 out of 24 tracked keywords were ranking, with 12 appearing on the first page. This shows the SEO campaign’s effectiveness in boosting search visibility.
Results & Impact
✅ Organic Users: +30.6% increase from Aug to Jan
✅ Keyword Rankings: 12 Page-1 keywords by March
✅ Domain Authority: From 19 (Aug) to 22 (Feb)
✅ Higher Session Volume: Peak in Jan with 4,615 sessions
✅ Reduced dependency on paid channels
Conclusion & Takeaways
Wedigitalcreatives helped Nete.in build a resilient digital ecosystem by deploying an evidence-based SEO strategy. Their analytical, data-driven approach led to sustainable improvements in visibility, traffic, and search rankings. This case study exemplifies the power of consistent, high-quality SEO implementation for long-term success.
Keyword Ranking Heatmap
This heatmap visualizes the ranking progression of key SEO-targeted keywords. Darker shades indicate higher-ranking positions (lower page number).
Domain Authority Growth
Domain Authority (DA) shows steady improvement from 19 to 22, indicating increased trust and link equity.
