1. Client Overview
Little Aryans is a leading preschool brand in India with a growing network of centers. Before engaging with We Digital Creatives, the brand’s digital presence lacked organic traffic, keyword positioning, and consistent SEO performance.
2. Initial Challenges
- Low organic visibility across key search queries
- High fluctuation in CTR and engagement rates
- Low keyword rankings for geo-targeted and branded terms
- Poor session quality and bounce issues in prior months
3. Strategic SEO Approach
Wedigitalcreatives initiated a multi-phased SEO strategy:
- Keyword intent mapping for education niche queries
- Meta, heading tag optimization, and schema enhancement
- Internal linking between high-converting pages
- Technical cleanup and sitemap/robots.txt improvements
- Local content generation for city-specific rankings
4. Execution Timeline
- Oct 2024: Baseline audit; DA 16; CTR: 3%; Avg. Position: ~20
- Nov 2024: Clicks rose to 177; CTR to 5.2%
- Dec 2024: Sharp traffic drop; CTR: 2.6%
- Jan 2025: Recovery begins, CTR 3%, Avg. Position: 8.7
- Mar 2025: CTR: 4.8%; Avg. Position: 10.1; 5 Page 1 rankings
5. Performance Highlights
📈 Keyword Ranking Heatmap
Rankings improved steadily across key terms like ‘pre kg’, ‘manthan logo’, and ‘aryans logo’.
📊 Domain Authority Trend
DA remained consistent at 16 throughout, reflecting a stable backlink profile.
🚀 Organic Performance Summary
- CTR improved from 2.6% (Dec) to 4.8% (Mar)
- Organic Sessions: +424% from Dec to Jan
- Avg. Position improved from 20+ to 10.1 in March
- Engagement Rate (Organic): Peaked at 61.0% in Jan
6. Tools Used
Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Ubersuggest
7. Results & ROI
- 5 high-intent keywords ranked on Page 1
- CTR and impressions doubled from the initial baseline
- Engagement time improved 27% from Feb to Mar
- Stronger brand presence for niche search terms
8. Conclusion & Learnings
Wedigitalcreatives’ tailored SEO plan helped Little Aryans build a stronger online presence. Despite fluctuations, long-term keyword and session growth were achieved with sustained optimization strategies.
