The Challenge

TCG Republic sells collectible trading cards, including Pokémon product lines, to a fast-moving, highly engaged collector audience. Ahead of a new release, the brand wanted a clear, tested answer to a question most small advertisers only ever guess at: does a broad, store-wide campaign or a campaign built around one specific, in-demand product earn more purchases per rupee spent on Meta?

Rather than split the budget on a hunch, We Digital Creatives designed a controlled 7-day test — two campaigns, identical daily budgets, run side by side — and let the results decide.

What We Did

• Campaign A — General Store Sales: a broad conversion campaign promoting TCG Republic’s full catalogue, optimised for purchases.
• Campaign B — Product-Specific: a conversion campaign built entirely around one in-demand release, also optimised for purchases.
• Both campaigns ran 2–8 September 2026 on a ₹500 daily budget each, with the same purchase-optimisation objective and attribution settings, so the comparison was clean.

The Results

Across both campaigns combined, We Digital Creatives generated 72 verified purchases for TCG Republic from a total spend of ₹5,937.69 — a blended cost per purchase of ₹82.47, in the campaigns’ first week of learning, before Meta’s delivery had even had time to optimise fully.

Campaign A vs. Campaign B

The two approaches won in different ways, which is exactly what a real test is supposed to show:

• The general store campaign earned a far higher click-through rate (4.04% vs. 1.64%) — a broad catalogue ad naturally appeals to more people scrolling past it.
• The product-specific campaign converted its smaller, more targeted audience more efficiently: a 12% lower cost per purchase and a nearly 45% lower cost per 1,000 impressions, because shoppers already interested in one specific release were closer to buying the moment they saw it.
• Landing page view rates were almost identical for both — so the difference in purchase cost came from what happened after the click, not the click itself.

The Bigger Picture: Store-Wide Impact

These two Meta campaigns were only part of TCG Republic’s traffic mix that week. Here’s how the whole store performed over the same window, compared to the same week a year earlier:

The 72 purchases from these two campaigns account for roughly 45% of the store’s 159 total orders that week. Applying the store’s own blended average order value to those 72 ad-driven purchases points to an estimated ₹2,73,619 in revenue traceable to just ₹5,937.69 in Meta spend — an estimated return of roughly 46x.

Why This Matters

This one week gave TCG Republic a genuinely useful decision, not just a pair of numbers to admire: a product-specific campaign is the more cost-efficient way to move a single hot release, while a general store campaign is the better tool for building broader reach and discovery. The right move isn’t picking one over the other — it’s running both in parallel, with budget deliberately split between the two jobs.

It’s also proof that a meaningful result doesn’t require a large budget. This entire test ran on ₹500 a day per campaign — a number most small and mid-sized businesses can realistically commit to — and it still produced a clear, actionable answer inside seven days.

Want Results Like This for Your Business?

If you’re running Meta Ads on instinct, or you’re not sure whether your current spend is working as hard as it could, We Digital Creatives can run the same kind of structured, low-budget test on your account — no guesswork, just a straight comparison of what actually moves the needle for your specific product and audience.

Get in touch with We Digital Creatives to talk through what a test like this could look like for you.