There was a jewelry brand in Zaveri Bazaar that spent nearly sixty thousand rupees a month on its own Google Ads account for eight months before anyone bothered to check which keywords were burning the budget. “Half the spend was for “jewellery images free download” searches. That’s the kind of mistake a Mumbai Google Ads agency is there to catch early, not eight months down the road.
We handle Google Ads accounts the way we would want ours handled – by someone who is actually looking at the data every week, not a dashboard running on autopilot.
What We Actually Do With Your Google Ads Account Search, Shopping, Display and YouTube campaigns all behave differently and treating them the same is where most budget gets wasted. We, a Google Ads agency in Mumbai, work on all four but first find out which of the combination actually fits your sales cycle and budget instead of running every format because it’s available.
Search campaigns are based on intent-matched keyword groups, not broad match guessing. Shopping campaigns are based on margin and stock availability, so we’re not pushing spend to products that are already sold out. Display and YouTube are best used to retarget warm audiences, not to prospect cold audiences, where they perform much better.
How we build a campaign from day one
- Conversion tracking established & validated prior to spending a single rupee
- Negative keyword lists created from day one, not tacked on after burning budget
- Ad copy tested in pairs, not a single ad running in isolation
- Reviewed landing pages for relevance. A great ad sending traffic to a non-matching page is money wasted.
- Weekly budget pacing checks (not relying solely on Google’s automated recommendations)