SEO (Search Engine Optimization) and Google Ads (formerly known as Google AdWords) are two different strategies for driving traffic to your website.

SEO is the process of optimizing your website to improve its ranking on search engine result pages (SERPs) and increase organic traffic to your site. This involves various techniques like keyword research, on-page optimization, off-page optimization, and link-building. The goal of SEO is to appear higher on search engine results pages for relevant keywords.

Google Ads, on the other hand, is a paid advertising platform that allows you to bid on specific keywords to appear at the top of search engine results pages. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Google Ads provides immediate visibility for your website, but it comes at a cost.

The main difference between SEO and Google Ads is that SEO is a long-term strategy that requires time and effort to gain traction, while Google Ads can deliver immediate results but requires a budget. Ultimately, both strategies can be effective depending on your goals and budget.