Client Overview
Nete is a leading Indian fashion brand known for its curated collection of sustainable and contemporary clothing. While the brand had a strong offline presence, its digital visibility was not at par with its industry competitors. To establish a stronger foothold in the online market, increase organic traffic, and improve search engine rankings, Nete partnered with WeDigital Creatives for a long-term SEO strategy.
SEO Goals
- Improve organic visibility and keyword rankings.
- Drive more organic traffic to the website.
- Enhance engagement metrics to boost conversions.
- Strengthen the brand’s domain authority.
Challenges Faced Before SEO Implementation
Before working with WeDigital Creatives, Nete encountered several digital challenges:
- Low Organic Reach: The website had low organic sessions, affecting visibility.
- Limited Keyword Rankings: Many target keywords were ranking beyond page one.
- Lower Engagement Rate: Visitors were landing on the website but were not actively engaging with the content.
- Competitive Market: The fashion industry in India is highly competitive, requiring a strong SEO presence.
- Need for a Stronger Domain Authority: Backlinks and off-page SEO efforts were not substantial.
SEO Strategy Implemented by WeDigital Creatives
To tackle these challenges, WeDigital Creatives developed a data-driven and technical SEO strategy focused on content optimization, keyword targeting, backlink building, and performance tracking.
- Keyword Research & Optimization
- Identified high-intent, industry-relevant keywords with strong search volume.
- Optimized meta titles, descriptions, and headers for better CTR and SERP rankings.
- Targeted long-tail keywords to capture niche search queries.
- Technical SEO Enhancements
- Conducted a website audit to resolve issues like broken links, slow speed, and mobile responsiveness.
- Implemented structured data markup to improve search engine visibility.
- Enhanced internal linking and site architecture for better navigation.
- Content Marketing & On-Page SEO
- Created SEO-friendly product pages optimized for Google ranking.
- Developed blog content targeting fashion trends, styling tips, and sustainable fashion to attract organic traffic.
- Strengthened internal linking strategy to improve user experience and dwell time.
- Link Building & Off-Page SEO
- Built high-quality backlinks from fashion and lifestyle domains.
- Established local citations and brand mentions to boost domain authority.
- Executed guest blogging and outreach campaigns to increase referral traffic.
- Google Analytics & Performance Tracking
- Set up Google Analytics and Google Search Console for detailed monitoring.
- Analyzed traffic trends, user behavior, and engagement patterns for continuous improvement.
SEO Performance Analysis Based on January 2025 Report
Traffic & Engagement Metrics
According to the SEO Monthly Report for January 2025, Nete recorded the following improvements compared to December 2024:
| Metric | December 2024 | January 2025 | Change (%) |
| Domain Authority (DA) | 20 | 21 | +1 |
| Unique Visitors (All) | 10,006 | 13,583 | +35.75% |
| Unique Visitors (Organic) | 2,727 | 3,197 | +17.24% |
| Users (All) | 12,011 | 15,805 | +31.59% |
| Users (Organic) | 2,848 | 3,352 | +17.7% |
| Sessions (All) | 16,660 | 20,986 | +25.97% |
| Sessions (Organic) | 4,046 | 4,615 | +13.67% |
| Engagement Rate (All) | 53.76% | 57.77% | +7.46% |
| Engagement Rate (Organic) | 55.07% | 55.27% | +0.37% |
Key Observations
- Total visitors increased by 35.75%, demonstrating significant growth in online visibility.
- Organic traffic grew by 17.24%, highlighting SEO-driven success.
- Overall engagement rate increased by 7.46%, showcasing better user interaction.
Search Console Performance (Click & Impression Growth)
| Metric | December 2024 | January 2025 | Change (%) |
| Total Clicks | 3.17K | 3.88K | +22.4% |
| Total Impressions | 673K | 691K | +2.67% |
| Average CTR | 0.5% | 0.6% | +20% |
| Average Position | 10.6 | 11.2 | Rank Improved |
Key Takeaways
- Total clicks increased by 22.4%, meaning more users clicked on Nete’s search results.
- Impressions grew by 2.67%, indicating better search discoverability.
- CTR improved by 20%, meaning the optimized meta descriptions and titles effectively engaged users.
- Average ranking position improved, demonstrating keyword ranking progress.
Keyword Ranking Progress
| Total Ranked Keywords | 24 |
| Keywords on 1st Page | 13 |
| Keywords on 2nd Page | 1 |
| Keywords on 3rd Page | 1 |
| Keywords on 5th Page | 2 |
- 54% of ranked keywords are on the first page, significantly boosting organic traffic.
- 3 top keywords hold the #1 position on Google, showcasing strong SEO performance.
- Additional keywords ranking on pages 2-5 indicate future optimization opportunities.
Impact on Nete’s Business Growth in India
- Increased Brand Awareness: Higher visibility in search results helped establish Nete as a top fashion brand in India.
- Higher Lead Generation: More organic visitors resulted in higher conversion opportunities.
- Stronger Market Authority: Improved keyword rankings positioned Nete as a credible and trusted brand.
- Sustained SEO Growth: Despite competition, the brand experienced continuous organic growth.
Conclusion: The Power of SEO with WeDigital Creatives
Through a data-driven SEO strategy, WeDigital Creatives successfully enhanced Nete’s digital presence in the Indian market. The combination of on-page SEO, technical enhancements, content optimization, and link-building efforts led to improved rankings, increased organic traffic, and higher engagement rates.
Key Takeaways from the One-Year SEO Journey:
✅ +35.75% Unique Visitors Growth
✅ +17.24% Organic Visitors Growth
✅ +22.4% Search Click Growth
✅ 13 Keywords on Google’s 1st Page
✅ +7.46% Engagement Rate Increase
This case study highlights how strategic SEO implementation can drive long-term digital growth and improve business outcomes in a competitive market like India.
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