How WeDigital Creatives Boosted House of Health’s Online Presence: A Data-Driven SEO Success Story in the Indian Health & Wellness Market

Client Overview

House of Health (HoH) is an emerging health and wellness brand in India, offering organic supplements and health products. Despite a strong brand mission, the company faced low organic search visibility, fluctuating rankings, and engagement challenges.

To enhance its online presence, increase organic traffic, and improve search rankings, House of Health partnered with WeDigital Creatives for a strategic SEO campaign aimed at long-term digital success.

Challenges Faced Before SEO Implementation

Before working with WeDigital Creatives, House of Health encountered several SEO roadblocks:

1. Low Organic Traffic Growth – The brand struggled with consistent organic search traffic, making it difficult to attract potential customers.
2. Keyword Ranking Fluctuations – While some keywords performed well, several target keywords experienced ranking volatility.
3. Engagement Rate Challenges – While overall engagement improved, organic engagement declined, indicating a need for better content targeting.
4. Competitive Health Industry – The health and wellness sector in India is highly competitive, requiring a strong SEO foundation.

SEO Strategy Implemented by WeDigital Creatives

To address these challenges, WeDigital Creatives developed a custom SEO strategy that focused on content optimization, technical SEO improvements, and link-building efforts.

1. Keyword Research & Optimization

• Conducted comprehensive keyword research to identify high-value, industry-specific keywords.
• Optimized meta titles, descriptions, and headers to boost CTR and improve ranking.
• Implemented long-tail keywords to capture niche search traffic.

2. Technical SEO Enhancements

• Conducted a full website audit to fix crawl errors, broken links, and page speed issues.
• Enhanced mobile-friendliness and structured data markup for improved search engine understanding.
• Improved internal linking and navigation structure to encourage deeper website engagement.

3. Content Marketing & On-Page SEO

• Optimized product pages and blog content with keyword-rich descriptions.
• Created educational blog posts targeting popular health topics to improve user retention.
• Developed pillar content and topic clusters for authoritative content strategy.

4. Link Building & Off-Page SEO

• Built high-quality backlinks from reputable health and wellness websites.
• Established local citations and business listings to boost brand credibility.
• Executed guest blogging and PR outreach to increase referral traffic.

5. Google Analytics & Performance Tracking

• Set up Google Analytics and Search Console for real-time SEO performance tracking.
• Used data-driven insights to refine strategies and improve keyword targeting.

SEO Performance Analysis Based on March 2024 Report

Traffic & Engagement Metrics

According to the SEO Monthly Report for March 2024, House of Health recorded the following improvements compared to February 2024:

Key Observations

• Overall sessions increased by 9.7%, reflecting higher user activity on the website.
• Organic sessions grew by 8.79%, indicating improved discoverability in search engines.
• Total engagement rate improved by 16.53%, showcasing stronger user interest in the content.
• Organic engagement rate declined by 11.14%, suggesting a need for better content alignment with organic visitors.

Search Console Performance (Click & Impression Growth)

Key Takeaways

• Total clicks increased by 4.28%, indicating a rise in search interest.
• Total impressions grew by 11.9%, meaning more users are seeing the brand in search results.
• CTR slightly decreased (-4.5%), requiring improvements in meta descriptions and call-to-actions.
• Ranking position dropped, suggesting higher competition or changes in search algorithms.

Keyword Ranking Progress

• 2 high-performing keywords ranked on the first page, boosting brand discoverability.
• 3 keywords ranked on the second page, with potential to move to page 1 with further optimizations.
• 6 keywords showed ranking improvements, indicating positive SEO momentum.

Impact on House of Health’s Business Growth in India

• Higher Online Visibility: Increased search impressions (+11.9%) indicates a broader audience reach.
• Enhanced Engagement Metrics: Overall engagement improved (+16.53%), showing stronger user interaction.
• Competitive Positioning: Ranking improvements for 6 keywords highlight steady SEO progress.
• Potential for Increased Conversions: More sessions and clicks indicate better opportunities for sales and leads.

Conclusion: The Power of SEO with WeDigital Creatives

House of Health’s March 2024 SEO performance indicates positive growth in several key areas, including organic traffic, engagement, and keyword rankings. While some fluctuations in rankings and organic engagement remain, the long-term SEO strategy is effectively driving more traffic and improving brand authority.

Key Takeaways from the SEO Campaign:

✅ +11.9% Growth in Search Impressions
✅ +8.79% Increase in Organic Sessions
✅ +16.53% Boost in Engagement Rate
✅ Ranking Improvements for 6 Target Keywords
✅ Strategic Content & Link-Building Efforts Leading to Higher Visibility

This case study highlights how a structured and data-driven SEO approach can drive digital success, enhance search rankings, and improve engagement for health brands in India.

Want to Achieve Similar SEO Success?

🚀 Partner with WeDigital Creatives today to increase your brand’s search visibility and drive organic growth in the competitive health industry!