Client Overview
Bhajanlal Dairy Farm is a well-established dairy business offering traditional dairy and mithai products in India. Despite strong local recognition, the brand had minimal digital visibility and struggled with limited keyword rankings, low domain authority, and heavy reliance on direct and offline traffic before SEO efforts began.
Initial Challenges
Initial SEO audits revealed:
- Domain Authority stuck at 6 (Jan–Feb 2025)
- Limited keyword coverage and visibility
- Organic traffic and session drop in early 2025
- Poor average keyword rankings for commercial terms
SEO Strategy & Execution
Wedigitalcreatives deployed a 360-degree SEO strategy including:
- Keyword targeting of dairy + regional queries (e.g., ‘buy ghee online’)
- Technical fixes, indexing corrections, and schema setup
- Link-building from food/agriculture blog
- Content creation focused on local search and intent keywords
- On-page SEO, including title/heading optimization and product descriptions
Keyword Ranking Heat Map (Feb–Apr 2025)
The heatmap below visualizes ranking progression of top commercial keywords across February to April 2025.
Domain Authority Growth
A remarkable jump in DA from 6 (Jan & Feb) to 15 (Mar 2025) shows the success of off-page and backlink efforts.
Performance Highlights
- Organic Clicks: 1.53K (Feb) → 1.85K (Mar)
- Impressions: 17.1K → 20.6K
- Average Position: 6.3 → 6.8
- DA Growth: +150% (6 → 15)
- Organic Engagement Rate: 71.2% → 74.97%
- Backlinks: 100 active backlinks (Mar 2025)
Tools Used
SEMrush, Google Search Console, Ahrefs, Google Analytics 4 (GA4), and Ubersuggest.
Conclusion & Learnings
Wedigitalcreatives demonstrated that focused local SEO, technical fixes, and authoritative link-building can rapidly improve online visibility. Bhajanlal Dairy Farm now enjoys 9+ keywords on Page 1 and an authoritative online footprint — enabling more traffic, visibility, and conversions.
