Client Overview: BlueSky Nail Academy, Gurugram
BlueSky Nail Academy is a pioneer in professional nail artistry education. To expand in Gurugram, a competitive education market, they partnered with WE Digital Creatives.
Initial Challenges
- New market with low brand awareness.
- High local competition for beauty and education-related search terms.
- Needed cost-efficient conversions while testing the market.
Strategy & Execution
Keyword targeting, localized ad creatives, smart bidding, ad copy A/B testing, and device-focused optimizations helped drive the campaigns.
Google Ads Performance Analysis (Gurugram Focus)
| Month | Amount Spent | Conversions | Clicks | Impressions | CTR (%) | Avg CPC (₹) |
| Oct 2024 | ₹4745.44 | 8 | 732 | 4484 | 16.32% | ₹6.48 |
| Jan 2025 | ₹18072.71 | 16 | 1275 | 9163 | 13.91% | ₹14.17 |
| Feb 2025 | ₹20835.03 | 10 | 1191 | 7938 | 15.0% | ₹17.49 |
| Mar 2025 | ₹20635.92 | 11 | 549 | 5506 | 9.97% | ₹37.59 |
Visual Performance Trends
Key Insights & Strategy Shifts
- Smart Budget Scaling
- Mobile-First Optimization
- Discount-driven Ad Copies
- Phone Call Tracking Enhancement
Results & Impact Summary
- Consistent Impressions growth.
- Conversions scaled up steadily.
- CPC was managed efficiently except in March.
- CTR above 9.97%-16.32% against 3%-5% industry average.
Conclusion: Carving a Niche in Gurugram
With performance-focused strategies, WE Digital Creatives successfully helped BlueSky Nail Academy gain ground and dominate the local education search market in Gurugram.
