BlueSky Nail Academy, a leading institute in professional nail artistry, aimed to strengthen its foothold in Gurugram—a market dominated by competitive beauty and education brands. Entering with low brand visibility and rising bidding pressure, the academy required a performance-focused digital partner capable of driving cost-efficient conversions while rapidly scaling awareness. WE Digital Creatives was selected to lead this mandate.
Our strategic approach began with a detailed market and search behaviour assessment. We implemented tightly clustered keyword groups, localized ad creatives, mobile-first optimization, and extensive A/B testing. Smart bidding models, combined with enhanced phone-call tracking, helped us continuously refine audience intent, improve relevance, and strengthen attribution accuracy. As the campaigns matured, budget scaling was executed strategically to match demand signals and seasonal search peaks.
Google Ads Performance Comparison Chart – Gurugram Campaign
| Month | Amount Spent (₹) | Conversions | Clicks | Impressions | CTR (%) | Avg. CPC (₹) | Performance Summary |
| Oct 2024 | ₹4,745.44 | 8 | 732 | 4,484 | 16.32% | ₹6.48 | Strong start with low CPC and high CTR from localized targeting. |
| Jan 2025 | ₹18,072.71 | 16 | 1,275 | 9,163 | 13.91% | ₹14.17 | Budget scaling doubled conversions with strong visibility. |
| Feb 2025 | ₹20,835.03 | 10 | 1,191 | 7,938 | 15.00% | ₹17.49 | Consistent CTR with optimized audience and bidding. |
| Mar 2025 | ₹20,635.92 | 11 | 549 | 5,506 | 9.97% | ₹37.59 | Market-wide CPC surge impacted click volume but conversions held steady. |
Key Comparisons at a Glance
- Strongest Conversion Month:January (16 conversions)
- Highest Traffic Volume:January (1,275 clicks)
- Best CTR:October (16.32%)
- Lowest CPC:October (₹6.48), strongest efficiency
- Highest CPC:March (₹37.59), due to competitive surge
- Consistent Above-Industry CTR:All months exceeded the 3–5% industry benchmark
Strategic Shifts Implemented
- Smart and controlled budget scaling across months
- Mobile-first ad placement optimization
- High-engagement, discount-focused ad messaging
- Advanced call tracking for accurate lead attribution
Outcome: Establishing Authority in a Competitive Market
The Gurugram Google Ads campaign delivered measurable momentum across visibility, engagement, and conversions. While CPC fluctuations reflected market competition, the overall performance demonstrated strong relevance, high CTR, and stable conversion volumes. Powered by structured experimentation and continuous optimization, BlueSky Nail Academy successfully strengthened its positioning and expanded its inquiry pipeline in the region.
Through an EEAT-driven approach—expert strategy, transparent reporting, accurate measurement, and trust-centric execution—WE Digital Creatives enabled the academy to carve a strong competitive niche and establish a sustainable growth path in Gurugram.
