Bhajanlal Dairy Farm, a heritage dairy brand known for its traditional dairy and mithai products, enjoyed strong local recognition but lacked meaningful digital presence. Before engaging with WE Digital Creatives, the brand had minimal keyword visibility, a stagnant domain authority of 6, and limited organic traffic. Heavy reliance on direct and offline customers prevented the business from capturing online demand — especially for high-intent dairy and regional products.
WE Digital Creatives initiated a full SEO transformation, focusing on technical clean-up, keyword expansion, authoritative backlink acquisition, and category-optimized content. With local search behaviour shifting rapidly in the dairy and FMCG space, a structured SEO strategy was essential to reposition Bhajanlal Dairy Farm digitally and establish a high-trust online footprint.
SEO Execution Framework
1. Keyword Targeting for Dairy & Regional Search Intent
- Our team identified high-intent, category-specific keywords such as:
- buy ghee online
- fresh paneer near me
- dairy products in India
- traditional mithai delivery
- Gap analysis revealed strong opportunities for regional and category-driven queries, forming the foundation of the content and on-page strategy.
2. Technical SEO Fixes
- Indexing corrections and resolution of crawl issues
- Site speed enhancements
- Schema mark-up for products and organization
- URL and sitemap optimization
- These fixes strengthened technical health and improved discoverability.
3. Content Strategy for Local Visibility
- WE Digital Creatives redesigned product descriptions, optimized titles/headings, and developed local-intent landing pages.
- New content clusters around dairy, mithai, and purity-focused keywords supported relevance and depth.
4. Off-Page SEO & Link-Building
- Targeted backlinks were secured from:
- Food & agriculture blogs
- Recipe and health portals
- Local business directories
- This accelerated domain authority growth and improved trust signals.
SEO Performance Comparison Chart – Bhajanlal Dairy Farm
| Metric | Before SEO (Jan–Feb 2025) | After SEO (Mar 2025) | Performance Summary |
| Domain Authority | 6 | 15 | +150% DA growth through authoritative backlinks. |
| Organic Clicks | 1.53K | 1.85K | Strong uplift in high-intent organic traffic. |
| Impressions | 17.1K | 20.6K | Expanded visibility due to improved ranking distribution. |
| Avg Keyword Position | 6.3 | 6.8 | Improved ranking stability across commercial terms. |
| Engagement Rate | 71.2% | 74.97% | Higher relevance and better user behaviour signals. |
| Active Backlinks | 42 | 100+ | Strengthened link equity and trustworthiness. |
| Page-1 Keywords | 3 | 9+ | Major improvement in discoverability. |
Key Comparisons at a Glance
- Domain Authority:jumped from 6 → 15, a 150% increase
- Organic Clicks:increased from 1.53K → 1.85K
- Impressions:grew from 17.1K → 20.6K
- Page-1 Keyword Count:from 3 to 9+
- Engagement Rate:from 71.2% → 74.97%
- Backlinks:reached 100 active quality backlinks
Core Strategic Wins
- Local SEO Targeting:drove higher visibility in location-based dairy searches
- Technical Clean-Up:improved crawl efficiency and site reliability
- Intent-Driven Keywords:boosted rankings for commercial dairy products
- Authority Building:food and agriculture niche backlinks accelerated DA
- Content Optimization:strengthened product category visibility
Outcome: A 150% Lift in Digital Authority and Discoverability
Through a data-driven SEO strategy grounded in EEAT principles — expertise, accuracy, trustworthy content, and technical excellence — WE Digital Creatives helped Bhajanlal Dairy Farm transform its digital presence. With higher domain authority, increased impressions, more Page-1 keywords, and better engagement, Bhajanlal has successfully shifted from a locally recognized dairy brand to a visible, competitive online player.
The result is a sustainable SEO growth engine that continues to drive new customers, strengthen brand presence, and support long-term digital expansion.
