Nete.in, a sustainable fashion e-commerce brand known for ethically crafted apparel, approached WE Digital Creatives to strengthen its organic presence and reduce dependence on paid channels. Despite a strong product offering, the brand’s digital visibility was stagnant, its keyword footprint was limited, and organic traffic fluctuated due to inconsistent SEO structures. A comprehensive, long-term search strategy was essential for unlocking sustainable growth.
Before our engagement, Nete’s domain authority stood at 19, organic rankings were scattered, and the backlink profile lacked breadth and relevance. The brand relied heavily on paid social traffic, limiting long-term ROI. To reverse this trajectory, WE Digital Creatives deployed an evidence-based SEO framework focused on technical enhancements, content optimization, authoritative link acquisition, and category-level keyword targeting. This structured approach steadily improved visibility, keyword rankings, and user engagement across organic channels.
SEO Execution Framework
1. Keyword Research & Gap Analysis
- A detailed keyword audit identified high-volume, intent-aligned phrases in sustainable fashion, slow fashion, and ethical wear.
- Competitor benchmarking highlighted missed opportunities, enabling us to build a targeted keyword map for product, category, and blog pages.
2. On-Page & Off-Page SEO Enhancements
- On-Page: Metadata restructuring, improved URL hygiene, heading optimizations, schema additions, and product-page enhancements.
- Off-Page: High-authority backlinks acquired from relevant fashion, lifestyle, and sustainability domains to strengthen domain authority and link equity.
3. Technical SEO Improvements
- Faster page load times
- Improved mobile responsiveness
- Crawl budget optimization
- Resolution of indexing inconsistencies
- These enhancements laid the foundation for scalable SEO performance.
4. Content Strategy & Calendar
- Our team introduced a content calendar focused on monthly blogs around sustainable fashion trends, ethical fabrics, conscious living, and care guides.
- Product descriptions were refined for search intent and relevance.
SEO Performance Comparison Chart – Nete.in
| Month | Key Activities | Keyword Movement | DA | Organic Sessions | Performance Summary |
| Aug 2024 | Baseline SEO audit | Minor gains | 19 → 20 | Moderate | Visibility assessment and gap mapping completed. |
| Sep 2024 | On-page fixes | Stable | 20 | Improving | Engagement rate peaked after UI improvements. |
| Oct 2024 | Technical SEO | Gradual rise | 20 | Stable | Indexing fixes improved consistency. |
| Nov 2024 | Backlink campaigns | Expanded to 14 active keywords | 21 | Higher | Impressions and authority grew. |
| Dec 2024 | Blog refresh | Significant ranking growth | 21 | Increased | Strong category-level traction. |
| Jan 2025 | Content scaling | Spike in keyword rankings | 21 → 22 | 4,615 sessions | Highest traffic recorded; major visibility jump. |
| Feb 2025 | Engagement dip | Slight decline | 22 | Lower | Seasonal dip; recalibration initiated. |
| Mar 2025 | Recovery phase | 12 Page-1 keywords | 22 | Rising | Strong keyword position recovery. |
Key Comparisons at a Glance
- Organic Users:+30.6% increase (Aug → Jan)
- Keyword Rankings:18/24 ranking; 12 on Page 1 by March
- Domain Authority:Improved from 19 → 22
- Highest Organic Sessions:January (4,615 sessions)
- Reduced Paid Dependency:Organic became a major traffic driver
Core Insights & Strategic Wins
- Keyword Expansion:High-intent phrases in sustainable fashion significantly boosted category-level rankings.
- Backlink Quality Focus:Improved DA, better link equity, and stronger search trust signals.
- Content Refresh:Updated product pages and blogs increased dwell time and relevance.
- Technical Clean-up:Faster pages and mobile optimization improved engagement and crawl efficiency.
- Seasonal Adjustments:February dip corrected with updated content and re-indexing strategies.
Outcome: A Sustainable, Scalable SEO Growth Engine
Through disciplined execution, consistent refinements, and data-driven decision-making, WE Digital Creatives helped Nete.in achieve a 40% uplift in organic performance, stronger keyword authority, and healthier user engagement. The brand’s dependency on paid ads reduced substantially as organic visibility became a major growth driver.
This case study stands as proof that structured SEO — built on EEAT principles, technical accuracy, authoritative content, and ethical link-building — creates lasting digital impact for ecommerce brands.
