Client Overview: BlueSky Nail Academy, Hyderabad
BlueSky Nail Academy is one of India’s leading names in nail artistry education. After success in Mumbai, they aimed to expand in Hyderabad — a growing beauty education market. To drive this entry, they partnered with WE Digital Creatives.
Initial Challenges
- Low brand awareness.
- High CPCs are expected due to a niche audience.
- Need for high-quality leads with controlled budget.
Strategy & Execution
Keyword Targeting, Localized Ad Copy, Landing Page Optimizations, Bid Management, A/B Testing, and Phone Call Tracking helped establish a local presence.
Google Ads Performance Analysis (Hyderabad Focus)
| Month | Amount Spent | Conversions | Clicks | Impressions | CTR (%) | Avg CPC (₹) |
| Dec 2024 | ₹16070.32 | 6 | 770 | 9162 | 8.4% | ₹20.87 |
| Jan 2025 | ₹16320.25 | 7 | 610 | 7710 | 7.91% | ₹26.75 |
| Feb 2025 | ₹18330.79 | 3 | 488 | 6459 | 7.56% | ₹37.56 |
| Mar 2025 | ₹20036.96 | 13 | 403 | 7778 | 5.18% | ₹49.72 |
Visual Performance Trends
Key Insights & Strategy Shifts
- Ad Creative Refresh
- Budget Realignment
- Aggressive Negative Keywords
- Phone Call Optimization
Results & Impact Summary
- Impressions maintained a healthy reach.
- Conversions jumped post-optimization.
- CTR remained strong above the industry average.
- ROI sustained despite CPC inflation.
Conclusion: Building Strong Local Presence in Hyderabad
WE Digital Creatives successfully drove local growth for BlueSky Nail Academy through precision-targeted Google Ads. Despite CPC challenges, strategic optimizations helped deliver high-quality leads, cementing a strong foothold in Hyderabad.
